AppMetis vs Sensor Tower
As of November 2026, Sensor Tower is an enterprise data company whose App Performance Insights product estimates downloads, revenue, active users, engagement and retention for App Store and Google Play apps, alongside products for digital advertising, audiences, web and video games. It acquired data.ai in 2024, unified the two companies' core data in 2025 and bought AppMagic in May 2026 to serve smaller teams. Pricing is quote-based. AppMetis is a smaller and newer product. Our download and revenue estimates are coming soon and our Google Play chart history only starts in November 2026, so Sensor Tower is stronger on modelled market data today, while AppMetis offers measured Google Play installs for about 2.25M apps, public developer contacts, a removed-apps archive and published prices with free plans.
What Sensor Tower is
Sensor Tower is a market intelligence company that describes its platform as an enterprise-level offering. Its mobile products estimate how apps perform in the stores and how people use them, and it also sells advertising, audience, web and gaming data.
At a glance
As of 11 Nov 2026. “Not confirmed” means the public material does not say.
| Feature | AppMetis | Sensor Tower |
|---|---|---|
| Market data | ||
| Catalog and stores | App Store and Google Play, about 8.4M apps | App Store and Google Play, plus web and ads data |
| Google Play installs | Measured, exact counts for about 2.25M apps | Estimates by country |
| iOS downloads | Coming soon | Estimates by country |
| Revenue estimates | Coming soon, store revenue only | Estimates by country |
| Active users and retention | Coming soon | Estimates |
| App Store top charts | Daily top 100 in about 50 countries since May 2026 | Rankings by country and category |
| Google Play top charts | Coming soon | Rankings by country and category |
| SDK data | About 3.18M apps | Yes, SDK insights |
| Developer contacts | Public store contacts, city-level location | Not confirmed |
| Removed apps | Archive with last known details | Not confirmed |
| Your own apps | ||
| Connect your store accounts | App Store Connect and Play Console | App Store Connect, Google Play and Firebase |
| Reviews inbox and replies | Yes, with reply templates | Not confirmed |
| ASO | ||
| Keyword tracking and research | Daily ranks in 10 countries, research and gaps | Keyword rankings and research |
| Access | ||
| Free plan | Yes, both lines, no card | Free sign-up, full access paid |
| Prices | Public, in USD and INR | Quote-based |
| API | Coming soon | API, data feeds and Snowflake |
Where Sensor Tower is stronger
- Live estimates of downloads, revenue, active users, engagement and retention, broken down by country, category and platform. AppMetis estimates, including active users, are coming soon.
- Estimates built from both panels and models since 2025, with data.ai's former panel apps added to Sensor Tower's own panel. AppMetis has no consumer panel.
- Years of estimate history, while AppMetis chart history starts on 10 May 2026 and has a gap from 9 September to 7 November 2026.
- Store rankings for both the App Store and Google Play by country and category today. We cover both stores too, with Google Play charts by country and category collected every night since November 2026.
- A wider product suite, with Pathmatics advertising data, audience, web and video game insights, and an MCP server.
- Enterprise delivery through an API, scheduled Parquet or CSV feeds, Snowflake and Salesforce, with SAML and Google single sign-on.
Where AppMetis is different
- Exact Google Play install counts for about 2.25M apps, labelled Measured, which give you a measured series to check modelled downloads against.
- Published prices and free plans in both lines with no time limit and no card. Sensor Tower offers a free sign-up, but full access needs a paid plan priced by quote.
- A developer directory with the contacts developers publish on their store listings and city-level location, plus a removed-apps archive with last known details.
- Your connected store data stays private to your workspace and is never used to adjust estimates for the same company. Sensor Tower says connected data contributes to improving its estimates for apps in your space.
- Every number is labelled Measured, Estimated, Beta or Coming soon, with a published method and a back-test before any estimate goes live.
- INR pricing for customers in India.
Choose Sensor Tower if
- You need modelled downloads, revenue and usage across many countries today, with years of history.
- You want app data together with advertising, audience and web intelligence from one vendor.
- You buy through enterprise contracts and need data feeds, Snowflake delivery or single sign-on.
Choose AppMetis if
- You want exact Google Play install counts to benchmark competitors or to cross-check modelled estimates.
- You want to start on a free plan and see prices without a sales call.
- You need public developer contacts with city-level location, SDK data for about 3.18M apps or removed-app details.
- You want analytics for your own apps, a reviews inbox and keyword tracking at a published price, billed in INR in India.
Pricing
As of November 2026, Sensor Tower does not publish prices. Its pricing page says plans are customised for each customer, and its product pages say pricing depends on access level, markets and features, with full access on paid plans after a free sign-up. AppMetis has free plans in both lines. Current prices are on the pricing page.
See AppMetis pricingSources
- Sensor Tower pricing
- Sensor Tower App Performance Insights
- Sensor Tower connected credentials FAQ
- Sensor Tower API and data feeds
- Sensor Tower platform updates, summer 2025 (data.ai data unified)
- Sensor Tower product year in review 2026
Checked on 11 Nov 2026. Products change, so if something here is out of date, tell us and we will correct it. Sensor Tower is a trademark of its owner. AppMetis is not affiliated with Sensor Tower.
AppMetis vs Sensor Tower: questions
Is AppMetis an alternative to Sensor Tower?
For some jobs. If you need modelled downloads, revenue and usage across many countries with years of history, Sensor Tower is the stronger choice today. If you need measured Google Play installs, public developer contacts, SDK data or removed-app details at published prices, AppMetis covers that now, and our estimates arrive as each one passes a back-test.
What happened to data.ai and AppMagic?
Sensor Tower acquired data.ai in 2024 and says the core data of the two was unified in 2025. It bought AppMagic in May 2026 as its offering for small and medium-sized businesses and said there were no plans for now to merge the AppMagic and Sensor Tower data sets.
Why do AppMetis Google Play installs differ from Sensor Tower downloads?
AppMetis shows the exact global install count from Google Play's listing data, while Sensor Tower models downloads per country. The two measure different things, so compare trends over the same dates rather than single figures.
More comparisons
See the difference with your own apps
Both product lines have a free plan. No card needed.