Guides for app growth and market research
ASOASO checklist for 2026
A practical ASO checklist for the App Store and Google Play in 2026, from keyword research and metadata to creatives, ratings, testing, events, tracking and a monthly rhythm.
ASO and store listings
Keywords, metadata, screenshots, localization and testing.
ASOApp store screenshot best practices
How to plan, write and test App Store and Google Play screenshots: one message per frame, captions readable at thumbnail size, honest social proof, localized captions and a clean conversion check.
ASOThe App Store keyword field, a practical guide
The App Store keyword field gives you 100 hidden characters for search. Learn what Apple indexes, how to fill the field without waste and a step by step workflow for each release.
ASOLocalization for ASO, step by step
A step-by-step method for ASO localization: pick markets by install potential, competition and value per download, research keywords with native speakers, use every indexed locale and measure by country.
ASOGoogle Play vs App Store metadata, what differs
A field-by-field comparison of Google Play and App Store metadata, from titles and keyword fields to screenshots, experiments and custom pages, with practical advice for each store.
ASOStore listing experiments and custom product pages
How to use App Store product page optimization and custom product pages, and Google Play store listing experiments and custom store listings, with test design, sample sizes and rollout.
ASOKeyword research for apps, from seed list to shortlist
A practical keyword research workflow for the App Store and Google Play: build a seed list, filter for relevance, weigh popularity against difficulty, size the competition and score a shortlist.
ASOIn-app events and promotional content explained
How Apple In-App Events and Google Play promotional content work, where they appear, who can use them, and how to plan an events calendar and measure whether events bring new and returning users.
ASOHow to choose the right app category
Your category decides which charts you compete in and where people browse to find you. How to compare categories using competition, measured installs and user intent.
ASOHow to measure the impact of ASO changes
A practical method for measuring ASO changes: write a hypothesis, set a 2 to 4 week baseline, track the right store metrics, control for confounders, and use A/B tests or a country holdout to isolate the effect.
Reviews and ratings
Replying well and building a rating that holds up.
RatingsA ratings strategy that holds up
How to earn better app ratings without breaking store rules: when to ask, how system prompt limits work on both stores, why gating and incentives fail, and how to fix root causes and handle review bombing.
ReviewsHow to reply to app reviews
Replies to reviews are public, notify the reviewer and can lead to an updated rating. How to triage, structure, template and measure replies on the App Store and Google Play.
Installs, charts and estimates
Reading store data correctly and estimating what the stores hide.
Google PlayHow to read Google Play install counts
Google Play shows a rounded install band, but its listing data carries an exact lifetime count. Here is how to turn that counter into daily and weekly installs, and when to doubt it.
ChartsUnderstanding App Store and Google Play charts
What App Store and Google Play top charts measure, why ranks move, where they mislead, and how to use free, paid and grossing chart history to spot new entrants, seasonality and revenue signals.
RevenueEstimating app revenue from top grossing ranks
The top grossing chart is the best public signal of app store revenue. How the rank-to-revenue power law works, how to calibrate it with anchors and how much error to expect.
Market research
Sizing categories, tracking competitors and reading removals.
Google PlayHow to research any app right on Google Play and the App Store
Store pages hide the numbers that matter most: exact installs, growth, chart places and listing history. Here is a five-minute research routine on the store page itself, with a free browser extension.
Market researchApp market research checklist
A practical checklist for app market research, from the decision you need to make to market size, concentration, growth, monetization, reviews, SDKs, geography and policy risk.
Removed appsWhy apps get removed from Google Play and the App Store
Apps leave the stores when developers unpublish them, policies are enforced, accounts are terminated, laws apply or platform rules are missed. Here is how to tell which, and why it matters.
CompetitorsHow to track competitor app releases
A practical system for tracking competitor apps: what to watch from release notes to SDKs and measured installs, how to build a 5 to 15 app watchlist, which alerts to set and how to run a calm weekly review.
Sales and outreach
SDK lead lists and contacting developers responsibly.
DevelopersFinding app developer contacts responsibly
What Google Play and the App Store publish about developers, the email rules that apply in the EU, US, Canada and India, and a routine for low-volume, respectful outreach.
SDKsHow to find SDK sales leads with app data
An app's SDK footprint shows which tools it already depends on. Turn SDK, install and release data into a scored lead list, and reach out responsibly through public contacts.
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