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The mobile games market

How many games there are on Google Play and the App Store, which genres and engines lead, how games make money and which games are growing right now. Counted from live store listings and refreshed every day.

Charts from 13 Nov 2026Free to cite with a link
Google Play
507K
live games
Share of apps
14%
Publishers
181K
Average rating
4.07
App Store
155K
live games
Share of apps
11%
Publishers
49.9K
Average rating
4.13

Games on Google Play and the App Store

The headline numbers for games on both stores. Google Play files every game under a game category, and on the App Store games are apps whose primary category is Games.

Side by side

Live games unless the row says otherwise

MetricGoogle PlayApp Store
Live games507,065155,267
Share of all live apps14%11%
Game publishers180,91649,930
Paid games17,000 (3.4%)11,364 (7.3%)
Games with a public rating94,299 (19%)109,589 (71%)
Average rating of rated games4.074.13
New games found in the last 30 days36,4071,663, partial
Games past 100 million installs630Not published

Partial means App Store discovery of brand-new apps still runs behind Google Play. Apple does not publish install counts.

Game genres

Google Play genres with their games, lifetime installs and installs added per day. App Store genres count the games listed in each genre, and a game can be in two.

Google Play

Open a genre for its top games, publishers and growth

GenreGamesInstallsPer dayRatingNew in 30 days
Puzzle110,12646.2B+14.9M4.2510,667
Casual105,33057B+14M4.076,162
Arcade55,41542.2B+7.9M4.044,151
Simulation33,53546.6B+14.4M3.912,324
Action27,73959.2B+12.7M4.001,757
Educational24,17221.5B+4M4.04820
Adventure20,45216.9B+4.4M4.07762
Strategy18,88318.6B+3.9M3.911,384
Role Playing18,15916.9B+4.4M3.91721
Board17,59211.9B+3.7M4.171,435
Card13,8416.2B+1.2M4.141,203
Word13,2226.3B+1.3M4.311,069
Trivia13,1803.6B+612K4.13736
Sports12,11618.9B+4.5M4.001,148
Casino10,7933B+580K4.221,288
Racing9,53028B+6.3M3.97612
Music2,9807.7B+1.9M4.08168

App Store

Share of App Store games in each genre

  • Puzzle27%
  • Casual26%
  • Simulation17%
  • Action15%
  • Adventure12%
  • Family12%
  • Board10%
  • Role playing9.2%
  • Strategy8.9%
  • Sports7.1%
  • Trivia6.6%
  • Word6.2%
  • Card6.2%
  • Racing5%
  • Casino2.5%
  • Music2.3%
Today's top free games on the App Store

Game engines

Which engine a game is built with, read from the code inside Google Play game packages. Apps built with app frameworks such as Flutter show up too.

Engines and frameworks in Google Play games

Share of the 40,554 games whose packages we have read

Games built with Unity
48%
19,582 games
Games with no engine we detect
34%
Native code, in-house engines or engines we do not detect yet

Where this comes from

SDKs are read from app packages, so the share covers the games we have unpacked, not every game on the store. Browse every SDK

How games make money

Games lean on ads and in-app purchases far more than other apps, and only a small share charge to download. Figures come from the labels Google Play shows on each listing.

Business models on Google Play, games against other apps

Share of live titles, by what the listing declares

Games
  • Ads only42%212,174
  • In-app purchases only5%25,300
  • Ads and in-app purchases21%104,936
  • Paid to download3.4%17,000
  • Nothing declared29%147,655
Other apps
  • Ads only18%579,050
  • In-app purchases only5.4%173,365
  • Ads and in-app purchases4.3%138,560
  • Paid to download2.4%77,244
  • Nothing declared70%2,261,502

Older listings may not carry the Contains ads and In-app purchases labels, so Nothing declared also holds titles whose model is unknown.

The biggest games

The most installed games on Google Play by measured lifetime installs, and the App Store games with the most ratings, the closest public measure of reach on iPhone.

Most installed games on Google Play

  1. 1
    Subway SurfersSYBO Games
    3B
  2. 2
    Candy Crush SagaKing
    2.4B
  3. 3
    Free Fire: Undersea MysteryGARENA INTERNATIONAL I
    2.2B
  4. 4
    RobloxRoblox Corporation
    1.7B
  5. 5
    Ludo King®Gametion
    1.6B
  6. 6
    8 Ball PoolMiniclip.com
    1.3B
  7. 7
    My Talking TomOutfit7 Limited
    1.3B
  8. 8
    Hill Climb RacingFingersoft
    1.3B
  9. 9
    Temple Run 2: Endless EscapeImangi Studios
    1.2B
  10. 10
    My Talking Tom 2: Pet GameOutfit7 Limited
    1.1B

Most rated games on the App Store

  1. 1
    RobloxRoblox Corporation
    18.7M ratings
  2. 2
    8 Ball Pool™Miniclip.com
    4.8M ratings
  3. 3
    Candy Crush SagaKing
    3.9M ratings
  4. 4
    Royal MatchDream Games
    3.9M ratings
  5. 5
    MONOPOLY GO!Scopely, Inc.
    3.9M ratings
  6. 6
    Subway SurfersSybo Games ApS
    3.9M ratings
  7. 7
    Clash RoyaleSupercell
    3.8M ratings
  8. 8
    Happy Color by Numbers GameX-Flow
    3.4M ratings
  9. 9
    Sniper 3D: Gun Shooting GamesWildlife Studios
    3.3M ratings
  10. 10
    Paper.io 2Voodoo
    3M ratings

Games growing right now

Google Play games adding the most installs a day, and App Store games collecting the most new ratings a day.

Fastest growing games on Google Play

Installs added per day, measured

All trending
  1. 1
    Block Blast!HungryStudio
    +996K a day
  2. 2
    RobloxRoblox Corporation
    +856K a day
  3. 3
    Candy Crush SagaKing
    +665K a day
  4. 4
    AHA Games: 10K+ Offline GamesAHA Games
    +602K a day
  5. 5
    Vita MahjongVita Studio.
    +582K a day
  6. 6
    Ludo King®Gametion
    +548K a day
  7. 7
    Free Fire: Undersea MysteryGARENA INTERNATIONAL I
    +538K a day
  8. 8
    Arrow Puzzle: Tap Puzzle GamesEasybrain
    +486K a day
  9. 9
    Free Fire MAXGARENA INTERNATIONAL I
    +473K a day
  10. 10
    Subway SurfersSYBO Games
    +451K a day

App Store games gaining the most ratings

New ratings per day

All trending
  1. 1
    Meowdoku!Oakever Games
    +2.6K a day
  2. 2
    Block Blast！Hungry Studio
    +2.1K a day
  3. 3
    Vita MahjongVita Studio
    +2.1K a day
  4. 4
    Smash Fest!Flow Games Bilisim Yazilim ve Pazarlama Anonim Sirketi
    +1.9K a day
  5. 5
    Block Out! - Color Sort PuzzleGrand Games A.Ş.
    +1.8K a day
  6. 6
    Mahjong BlastNebula Studio
    +1.8K a day
  7. 7
    Paper.io 2Voodoo
    +1.8K a day
  8. 8
    Magic Sort!Grand Games A.Ş.
    +1.7K a day
  9. 9
    FortniteEpic Games Inc.
    +1.6K a day
  10. 10
    Royal MatchDream Games
    +1.4K a day

Breakout new games

Games released in the last 90 days that already have the most installs on Google Play or the most ratings on the App Store.

New Google Play games with the most installs

All breakouts
  1. 1
    Card 2048Game Development App Studio
    16.1M, 15 Sep 2026
  2. 2
    MemeMix Challenge: Funny PartyAmobear VN Game Global
    11M, 18 Sep 2026
  3. 3
    Surprise Dumpling: ASMR BoxNAMIGAME
    4.7M, 28 Aug 2026
  4. 4
    Projeto Grau 2Insanity Group
    4M, 10 Oct 2026
  5. 5
    Fidget Trading: Dumpling PartyNovix Games
    3.6M, 20 Oct 2026
  6. 6
    Fashion Arena: Dress Up GameSprigame
    3.4M, 21 Aug 2026
  7. 7
    Mikmik Fun: Voice ChallengeGAMEPEAK LIMITED
    3.2M, 15 Sep 2026
  8. 8
    Blade FishPT Bintang Dagang Internasional
    3.1M, 24 Aug 2026
  9. 9
    Drag Bike 201m SunmoriMari Berkembang
    2.9M, 24 Aug 2026
  10. 10
    Indian Bike Gangster City 3DWIRESTORM INNOVATIONS (PRIVATE) LIMITED
    2.9M, 31 Aug 2026

New App Store games with the most ratings

All breakouts
  1. 1
    BLEACH Mirrors HighBandai Namco Entertainment Inc.
    11.7K ratings, 27 Oct 2026
  2. 2
    Block Blast!+Hungry Studio
    10.4K ratings, 3 Sep 2026
  3. 3
    AniimoPAWPRINT INTERACTIVE ENTERTAINMENT PTE. LTD
    9.6K ratings, 21 Sep 2026
  4. 4
    Jam Bus:SandfallNova Games Technology Limited
    9.3K ratings, 17 Sep 2026
  5. 5
    Fish Jam FeverThom Nguyen
    7.2K ratings, 22 Sep 2026
  6. 6
    Age of SpiritsLEXIANGCO.,LIMITED
    7K ratings, 15 Sep 2026
  7. 7
    Monster Hunter OutlandersLevel Infinite
    4.1K ratings, 28 Oct 2026
  8. 8
    Hidden Objects Game: Find & GoGuru Smart Holding Limited
    3.9K ratings, 30 Sep 2026
  9. 9
    Bloons BlitzNinja Kiwi
    3K ratings, 30 Sep 2026
  10. 10
    Kingdom Rush 6: Genesis TDIronhide S.A.
    2.9K ratings, 24 Sep 2026

The biggest game publishers

Google Play publishers ranked by the combined lifetime installs of their games, and App Store publishers by the ratings their games have collected.

Google Play

By combined installs of their games

  1. 1CASUAL AZUR GAMES212 games10.2B
  2. 2Outfit7 Limited14 games7.4B
  3. 3VOODOO234 games6.1B
  4. 4SayGames Ltd188 games5.9B
  5. 5BabyBus162 games5.6B
  6. 6King14 games4.3B
  7. 7Supersonic Studios LTD93 games4.1B
  8. 8Miniclip.com36 games4.1B
  9. 9GARENA INTERNATIONAL I2 games3.2B
  10. 10Lion Studios80 games3.1B

App Store

By combined ratings of their games

  1. 1Voodoo239 games30.7M
  2. 2Roblox Corporation1 games18.7M
  3. 3AI Games FZ213 games14.7M
  4. 4SayGames LTD172 games11M
  5. 5Supercell7 games10.6M
  6. 6Electronic Arts18 games8.7M
  7. 7SUPERSONIC STUDIOS LTD122 games8.5M
  8. 8Lion Studios141 games7.6M
  9. 9Miniclip.com37 games7.5M
  10. 10Playrix13 games7.5M

Top grossing games today

The App Store's top grossing games in the United States, the public ranking of which games earn the most from players.

Top grossing games, United States, 13 Nov 2026

iPhone chart, collected daily

Full chart and history
  1. 1
    MONOPOLY GO!Scopely, Inc.
  2. 2
    Gossip Harbor®: Merge & StoryMicrofun Limited
  3. 3
    Royal MatchDream Games
  4. 4
    RobloxRoblox Corporation
  5. 5
    Candy Crush SagaKing
  6. 6
    Pokémon GOScopely Explore, Inc.
  7. 7
    Royal KingdomDream Games
  8. 8
    KingshotCentury Games Pte. Ltd.
  9. 9
    Whiteout SurvivalCentury Games Pte. Ltd.
  10. 10
    Call of Duty®: MobileActivision Publishing, Inc.

Questions and answers

How many games are on Google Play?

About 507K games are live on Google Play by the AppMetis count (507,065), 14% of all live apps. 630 of them have passed 100 million installs.

How many games are on the App Store?

About 155K games are live on the Apple App Store by the AppMetis count (155,267), 11% of all live apps.

What is the most common mobile game genre?

Puzzle on Google Play, with 110,126 live games. On the App Store the largest genre is puzzle, with 41,532 games.

What is the most popular mobile game engine?

Unity. It is in 19,582 of the 40,554 Google Play games whose packages we have read (48%), followed by Cocos2d-x (10%) and libGDX (4%).

How do mobile games make money?

Most free games show ads, sell in-app purchases or both. On Google Play 42% of games declare ads only, 5% in-app purchases only and 21% both, while 3.4% charge to download.

How these numbers are counted

Games are counted from live store listings collected daily. Installs are the counts Google Play publishes, exact where the store shows one. Engines come from the SDKs in Google Play packages. Apple publishes no installs, so App Store reach is shown through ratings. Read the methodology

Keep exploring

Top charts

Daily free, paid and grossing charts, games included.

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Trending apps

Growth, breakouts and new ratings a day.

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Store statistics

Both stores in numbers, apps and games.

Open
SDK directory

Engines, ad networks and analytics SDKs.

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